Trademark law has a fascinating principle that many businesses big and small often overlook: global recognition does not automatically translate to local legal protection.
A recent Judgement from Kenya’s Court of Appeal in Sony Corporation v Sony Holdings Limited beautifully illustrates this point. It is a timely reminder that in the world of intellectual property, documentation, local presence, and timely registration are everything.
Whether you are just starting out or scaling globally, protecting your brand at home is always step one.
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